Meaningful human insight at the speed of AI.
Share your brief with us
I need feedback on my creative idea, but the clock is ticking fast
I’ve got a few burning questions I need to speak to people about right now.
I’ve got some great new ideas and I need to quickly see how they land with people
I need to bring my target audience to life without starting a big and slow research project
Human focused, AI powered
We use the power of AI to bring human insight at the speed of life.
Meaningful human insight matters, but in a world that moves so fast it’s often superficial and reductive, not thoughtful and helpful. We‘ve changed that.
Hours to results
50 individual conversations with real people in 24 hours
Smart AI powered design, moderation, analysis and delivery
AI trained on 2 decades of excellence in qualitative research practice
What others have been Qualifying recently?
Choosing the winning concept to describe a new mood based product idea
New flavour and format ideas were tested in a variety of ways breaking down the drivers of the emotive positioning looking at name, flavours and taglines.
Aligning a new product with the festival season
A new product idea centred on a festival hydration strategy was explored in depth to check on positioning, naming and activation ideas.
Making Sure A New Brand Manifesto Resonated
In the days leading up to the creative briefing, fast feedback was needed on the manifesto that would underpin all creative thinking.
Pack Designs That Move Your Brand Forward
A variety of new can designs were tested at the early prototype stage to see which most effectively would modernise the brand without destroying its heritage.
Validate Your Co-Creation Workshop Ideas
Emotional ideas that synced with busy working mums lives were generated in a workshop and validated in QualifyAI 24 hours later.
Pick A Winning Global New Drinks Format
Feedback from new RTD can design concepts, across four APAC markets, benchmarked to existing gave client clarity on how to move forward with launch in days not weeks.
MAKING THE IMPOSSIBLE POSSIBLE
Human insight powered by AI
Your Title Goes Here
Human First Recruitment
Real people, not bots or panellists, verified as articulate, sentient beings.
Human like briefings done by AI
The right questions to ask based on two decades of knowing how to get the best out of people.
Human conversations with customised bots
Chatbots that better represent the art of qualitative moderation.
Human summarisation via custom agents
Bespoke LLM adaptations, trained on the frameworks created by two decades of understanding humans that feed into bespoke prompt engineering.
Human deliverables generated by AI
Visual, story driven insight that feels human, not bland AI summarisation.
How it works
Conversation:
- Create bespoke discussion guide based on your objectives
- Upload relevant stimulus, in any format
- Let our qualitatively trained AI moderator drive the in depth conversation
How it works
Dashboard:
- Track project progress
- Get AI summarisations of the conversation
- Deep dive on semantics, coded themes, keywords as desired
- Filter, analyse and export data and slides